Cheerios
Illustrated characters and portraits for Cheerios in Iceland.
The main idea was to illustrate quotes about health, both physical and mental health, from various writers, thinkers, musicians and other old celebs. The goal was to have the illustrations speak to adults as well as younger Cheerios-eaters, so some of the illustrations are more layered than others. It was funny that some illustrations are quite difficult to get, even though I kept them very literal, so editing the quotes was a bit tricky, but fun.
On the inside of the box are “hidden” illustrations: things to color and cut out, and a superhero mask.
Here are a few of the illustrations:
This project received a recognition for ‘Illustration’ from The Association of Icelandic Designers in 2007
